23
z790
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great327.92avg incumbent reviews — the moat a new listing must climb
Avg price
Good£141.06avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£70.84–£180.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad£55K£55K/yr · 50K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand