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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great334.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great£100.65avg listing price — sweet spot $15–$100
Price range
Good£34.27–£148.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£85K£85K/yr · 43K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand