31
x870e
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great153.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£274.16avg listing price — sweet spot $15–$100
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Bad£92K£92K/yr · 64K searches
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£169.77–£465.54cheapest to priciest tracked listing — scored on the share inside $15–$100