40
wireless keyboard with trackpad
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£24.19avg listing price — sweet spot $15–$100
Price range
Incredible£19.45–£33.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,506.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay£163K£163K/yr · 195K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf