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51

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Worth a look

Shows low returns (1.0%), but soft demand (-21.5% this quarter) keeps it on the watch list.

Market size 39Growth 14Conversion 75Competition 24Returns 95Price range 77Avg price 78Brand share 40Review moat 73Quality gap 68

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great£16.39

avg listing price — sweet spot $15–$100

Price range

Great£9.13–£34.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good586.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£198K

£198K/yr · 173K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch