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wifi dongle
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.0M£1.0M/yr · 899K searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.28avg listing price — sweet spot $15–$100
Price range
Good£5.33–£31.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,885.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand