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wifi card
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£22.64avg listing price — sweet spot $15–$100
Price range
Great£10.84–£35.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay£223K£223K/yr · 258K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,510.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand