47
white wireless keyboard
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.30avg listing price — sweet spot $15–$100
Price range
Great£11.11–£69.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,933.96avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£93K£93K/yr · 127K searches
Growth
Bad-24.7%90-day search growth — must beat 0% to launch