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white tv
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good639.64avg incumbent reviews — the moat a new listing must climb
Avg price
Good£141.16avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£55.72–£286.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 72K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale