39
white mouse
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.29–£26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.18avg listing price — sweet spot $15–$100
Review moat
Bad7,126.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 150K searches