31
wd purple
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£102.21avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£191K£191K/yr · 111K searches
Price range
Okay£73.53–£151.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad29,187avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price