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wd black
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good£122.21avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Price range
Bad£58.63–£323.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad21,794avg incumbent reviews — the moat a new listing must climb
Market size
Bad£52K£52K/yr · 61K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price