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Prices mostly outside the sweet spot ($3.32–$14.86) — this niche doesn't clear our bar today.

Market size 25Growth 18Conversion 78Competition 52Returns 96Price range 0Avg price 16Brand share 54Review moat 16Quality gap 38

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£100K

£100K/yr · 226K searches

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Review moat

Bad20,100.87

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.78

avg listing price — sweet spot $15–$100

Price range

Bad£3.32–£14.86

cheapest to priciest tracked listing — scored on the share inside $15–$100