46
ups
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£90.12avg listing price — sweet spot $15–$100
Review moat
Good566avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good£421K£421K/yr · 406K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£32.22–£273.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand