45
type c adapter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.11avg listing price — sweet spot $15–$100
Price range
Great£6.73–£46.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£680K£680K/yr · 335K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,261.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand