40
trackball mouse
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£44.49avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£21.75–£155.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£233K£233K/yr · 160K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,955.76avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-22.5%90-day search growth — must beat 0% to launch