53
tn2420
Worth a lookShows low returns (0.8%), but soft demand (-24.7% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£31.74avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good£8.35–£143.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,677.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£132K£132K/yr · 48K searches
Growth
Bad-24.7%90-day search growth — must beat 0% to launch