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thunderbolt to hdmi
Skip itPrices mostly outside the sweet spot ($2.45–$12.13) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,294.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 93K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.45–£12.13cheapest to priciest tracked listing — scored on the share inside $15–$100