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thunderbolt 4 cable
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,015.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.02avg listing price — sweet spot $15–$100
Price range
Okay£5.86–£22.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£124K£124K/yr · 181K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-22.6%90-day search growth — must beat 0% to launch