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thermal paste
Skip itPrices mostly outside the sweet spot ($3.28–$14.44) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good£523K£523K/yr · 501K searches
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Review moat
Bad21,122.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£3.28–£14.44cheapest to priciest tracked listing — scored on the share inside $15–$100