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surface pro keyboard
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great193.84avg incumbent reviews — the moat a new listing must climb
Avg price
Great£61.35avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good£28.28–£158.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£209K£209K/yr · 95K searches
Returns
Bad6.0%return rate — above 5% kills the launch gate
Growth
Bad-24.7%90-day search growth — must beat 0% to launch