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surface pro 7 keyboard
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£50.48avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great296.15avg incumbent reviews — the moat a new listing must climb
Price range
Good£28.28–£134.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad£46K£46K/yr · 30K searches
Growth
Bad-27.7%90-day search growth — must beat 0% to launch