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sublimation paper
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Market size
Okay£118K£118K/yr · 71K searches
Price range
Okay£4.98–£18.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,354.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand