34
steelbook
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£17.38avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great427.67avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.58–£31.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 286K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier