42
second screen for laptop
Skip itSoft demand (-10.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£61.96avg listing price — sweet spot $15–$100
Price range
Great£41.83–£111.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,123.16avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 58K searches
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Signals High Price