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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 9Conversion 28Competition 40Returns 79Price range 87Avg price 82Brand share 0Review moat 0Quality gap 47

Price range

Great£49.32–£105.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£80.86

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£151K

£151K/yr · 85K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad60,971.76

avg incumbent reviews — the moat a new listing must climb