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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£103.26avg listing price — sweet spot $15–$100
Market size
Good£513K£513K/yr · 223K searches
Review moat
Good1,495.8avg incumbent reviews — the moat a new listing must climb
Price range
Okay£39.92–£210.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price