35
rugged tablet
Skip itPrices mostly outside the sweet spot ($95.39–$450.08) — this niche doesn't clear our bar today.
Review moat
Incredible51.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Avg price
Okay£242.52avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 46K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad£95.39–£450.08cheapest to priciest tracked listing — scored on the share inside $15–$100