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rog ally
Skip itPrices mostly outside the sweet spot ($9.63–$2122.01) — this niche doesn't clear our bar today.
Market size
Great£1.2M£1.2M/yr · 573K searches
Review moat
Great412.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£450.99avg listing price — sweet spot $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£9.63–£2122.01cheapest to priciest tracked listing — scored on the share inside $15–$100