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rog ally case
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£37.12avg listing price — sweet spot $15–$100
Review moat
Good730.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay£9.63–£325.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 58K searches