35
predator figure
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£35.57avg listing price — sweet spot $15–$100
Price range
Great£10.93–£63.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great313.2avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£20K£20K/yr · 134K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand