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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 63Growth 16Conversion 22Competition 54Returns 39Price range 82Avg price 92Brand share 11Review moat 74Quality gap 42

Avg price

Great£53.93

avg listing price — sweet spot $15–$100

Price range

Great£17.80–£116.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good551.93

avg incumbent reviews — the moat a new listing must climb

Market size

Good£564K

£564K/yr · 595K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand