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portable keyboard and mouse
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.18avg listing price — sweet spot $15–$100
Price range
Great£10.54–£46.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,497.8avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£97K£97K/yr · 120K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch