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pink mouse
Skip itSoft demand (-31.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good£6.09–£38.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.48avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad7,495.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad£68K£68K/yr · 148K searches
Growth
Bad-31.5%90-day search growth — must beat 0% to launch