37
pink laptop
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,318.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£220.61avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£89K£89K/yr · 79K searches
Price range
Bad£11.04–£470.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale