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office supplies
Worth a lookShows low returns (0.3%), but soft demand (-36.4% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Good£12.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.51–£208.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£177K£177K/yr · 1.3M searches
Review moat
Bad6,624.89avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.4%90-day search growth — must beat 0% to launch