40
motherboard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Avg price
Good£103.85avg listing price — sweet spot $15–$100
Market size
Good£662K£662K/yr · 1.3M searches
Review moat
Good1,047avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Price range
Bad£38.05–£332.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand