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modems
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£51.84avg listing price — sweet spot $15–$100
Market size
Great£951K£951K/yr · 1.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£14.85–£138.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,322.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand