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moca adapter
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£73.16avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great482.91avg incumbent reviews — the moat a new listing must climb
Price range
Good£13.24–£140.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£67K£67K/yr · 59K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Returns
Bad8.5%return rate — above 5% kills the launch gate
Growth
Bad-35.9%90-day search growth — must beat 0% to launch