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mifi 5g
Skip itPrices mostly outside the sweet spot ($16.42–$401.79) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Good£113.11avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay£260K£260K/yr · 110K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,867.74avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Price range
Bad£16.42–£401.79cheapest to priciest tracked listing — scored on the share inside $15–$100