48
macbook accessories
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£17.22avg listing price — sweet spot $15–$100
Price range
Great£3.41–£70.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,932.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad£69K£69K/yr · 163K searches
Growth
Bad-30.6%90-day search growth — must beat 0% to launch