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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£54.59avg listing price — sweet spot $15–$100
Market size
Great£1.0M£1.0M/yr · 566K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£17.34–£148.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,364.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-31.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price