42
mac keyboard and mouse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£55.47avg listing price — sweet spot $15–$100
Market size
Great£1.3M£1.3M/yr · 630K searches
Price range
Good£17.34–£148.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,728.45avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price