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Skip itSoft demand (-43.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£27.35avg listing price — sweet spot $15–$100
Price range
Great£14.53–£66.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay2,900.55avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£31K£31K/yr · 52K searches
Growth
Bad-43.8%90-day search growth — must beat 0% to launch