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lightning to hdmi cable
Skip itSoft demand (-14.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Good£5.06–£39.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,349.68avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay£11.47avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£114K£114K/yr · 111K searches
Growth
Bad-14.7%90-day search growth — must beat 0% to launch