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Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£23.82avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£10.87–£39.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great353.9avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£58K£58K/yr · 107K searches
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier