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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 21Conversion 93Competition 18Returns 97Price range 50Avg price 21Brand share 0Review moat 14Quality gap 52

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£4.27–£25.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.68

avg listing price — sweet spot $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Review moat

Bad23,951.08

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£41K

£41K/yr · 46K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand