54
keypad
Worth a lookShows a thin review moat (267 avg reviews), but a small market ($61K/yr) keeps it on the watch list.
Review moat
Great266.81avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great£18.45avg listing price — sweet spot $15–$100
Price range
Great£5.03–£53.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 90K searches
Signals Out of Stock