49
keycaps
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great£19.78avg listing price — sweet spot $15–$100
Review moat
Great278.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.60–£32.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 463K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand