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keyboard mat
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£5.12–£24.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Market size
Okay£111K£111K/yr · 508K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,679.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.6%90-day search growth — must beat 0% to launch